“Men, you CAN sit with us”

By Ludovica Martella

“Fighting for gender equality from the beauty industry to the United Nations. A conversation with NGO CSW/NY Gender Coordinator Houry Geudelekian”

About a week after the end of the 63rd Commission on the Status of Women (CSW), I sat with Houry Geudelekian, gender equality activist, mom, child marriage survivor, and unbelievable kind soul, between many things. Houry is currently the Gender Program Coordinator at the NGO Committee on the Status of Women, NY (NGO CSW/NY). This non-governmental organization (NGO) supports the work of the UN on its fight for gender equality, but especially, CSW, the yearly global gathering of women in NY, meeting to discuss and network on the topic of the year. For this 63rd gathering, the priority theme was “Social protection systems, access to public services and sustainable infrastructure for gender equality and the empowerment of women and girls.” Houry is also UN coordinator for Unchained at Last, an NGO fighting against child marriage. I met with Houry to talk about her formation as a women’s advocate. Our conversation revolved around two main pillars: how the beauty and fashion industry can be demeaning to some women, and why men should help women achieve gender equality in the work space in the time of the #MeToo movement, where talking gender can be a scary subject for some men. 

 The beauty industry and the fight for gender equality. How both men and women should be aware of false beauty stereotypes

 Originally Armenian living in Lebanon, Houry came to NYC in the 70s, where she ran successfully her own business with her former husband for about 35 years, in the beauty and fashion industry. In her field, she started noticing images that demeaned women and girls. “When I went to press releases, I would always say that ‘beauty comes from within’ and that you don’t need to follow fashion to be beautiful. Obviously, there were people rolling their eyes at me but there were actually a lot of people who appreciated that. So I guess I could say that without knowing, I was for gender equality, but that was not intentional.” As many women (some of whom are not aware) both Houry and I have been victims of societal pressure to look a certain way. “They (beauty industry companies) make you feel less than you are just to sell you crèmes etc. and honestly, you don’t need all of that. The reality is, it’s a gazillion dollars industry and people need to make money.” Because of the monetary factor, but also because the human being thrives to be accepted by others, these standardized beauty norms are well integrated in our society. The trick to not get stuck in them is to call them out and realize they are money schemes and to truly start appreciating ourselves for how we are. 

Houry speaking on behalf of NGO CSW NY in New York City.

Houry speaking on behalf of NGO CSW NY in New York City.

But HOLD ON a sec, how is this connected to gender equality?

There is evidence that these schemes demean some women because of several reasons. First of all, women might not feel the freedom of being themselves and embrace their natural features. This can cause relevant stress and insecurities in a woman’s life, which in the worst case, can bring to mental illnesses such as eating disorders. Furthermore, being persuaded to feel the need to “look a certain way” is a substantial waste of time: a distraction from working on ourselves from within. As a result, some women run the risk of spending more time beautifying themselves rather than on working towards their life goals. “I went through months of sadness thinking that no one was going to touch me because I am not going to give into whatever it is that women have to adhere to,” Houry confessed. “But then I realized, I am not my body, I am thankful for it, because it carries me around, but I don’t need it to be perfect in order for it to be valuable” (hands clapping emoji here). Another way in which mainstream beauty and fashion industries also demean women is, unfortunately, in their representations in advertisements. As I always quote, “the medium is the message,” and considering that we are consistently fed with advertisements with photo-shopped women, these false beauty standards end up being digested by not only some women, but some men too. “There are not enough guys who want that (natural beauty). So, I think we need to keep on talking about the truth behind all beauty and fashion industry. And again, there are women who want to adhere to beauty standards, and guys out there who want that, and I am not going stop them” Houry commented. Obviously people are and should be free to do what they want, but I would say, let’s save the savable. By talking more and more about the false reality of the commercial standardization of beauty, we can protect young women especially, and encourage them to accept themselves for how they are and live a life with less stress. 

A recent Avon ad was criticized (here by feminist activist Jameela Jamil) for demeaning women and their perfectly normal features.   Jameela Jamil’s Twitter @jameelajamil

A recent Avon ad was criticized (here by feminist activist Jameela Jamil) for demeaning women and their perfectly normal features.

Jameela Jamil’s Twitter @jameelajamil

 If you are personally struggling with accepting yourself for who you are, I advise to follow these inspiring women on Instagram: @whollyhealed, @ownitbabe (who also has an amazing podcast, “Own it Babe,”) @mybetter_self , @jameelajamil and @bodypositivepanda.

Should men stand up with women on the fight for gender equality? (A.K.A. rhetorical question) 

In 2010 Houry decided it was time for a change. She got divorced and got fired from her business, which she now laughs about, then she stumbled upon NGO CSW NY through a friend who said an Armenian organization needed representation. She knew she wanted to work in social justice, and she admits that at the time, she knew very little about gender equality, but she accepted the job anyways and got involved with the UN. “I remember being in the room listening to Michelle Bachalet talk and say why they were creating UN Women and why it was necessary to have a separate entity to fight for gender equality and suddenly everything made sense, all of the world made sense. That was it. The rest is history”. From then on, Houry embarked a career working toward gender equality, a topic which involves not only the participation of women, but the one of men too. This prompted me to ask her about men supporting women in the time of the MeToo movement, which turns out to be, a tricky subject.

DO women want to be supported by men in achieving gender equality norms?

I personally stumbled upon some men who said to be “afraid” to stand up for women because these might take it as undermining their own strength (gentlemen, I would say, when in doubt, offer help: that is always appreciated). “The bottom line is,” Houry said, “we need to humanize both men and women. We are both human. At the end of the day, we are on similar quests. There are no reasons why no woman starting up as a secretary, and no man starting as an assistant, for example, can’t become the CEO of a company. To get to that point, there are a lot of steps you have to take. None of that is unique to male or to a female. So to me, the idea that a man shouldn’t support a female because she is ‘strong and independent enough’ is irrelevant. It has nothing to do with what we are talking about. Your genitalia should not make a difference on how you behave.”

“Here’s the million dollar light ball: men can be affected from patriarchal society as well. There are enough men out there who do not need to be patriarchal to achieve their goals. The problem becomes when those men who don’t want to be in that patriarchy system feel less supported even than the women. Because they become the bullied ones and they are the ones who end up saying ‘it’s not worth it’. They are not the ones going after the CEO position because they feel like they are not going to be supported, because they think differently. So can’t we just ask the controversial question, ‘can a human just support another human’ and not see it as gendered? 

The way we support people is by humanizing them. Slavery happened because we dehumanized the black skin. Or American Indians, or indigenous people. Violence happened because we dehumanized them. There is no gender there, but there is dehumanizing of humans, so you can control them. The same things happens with members of the LGBTQ+ community. We dehumanize them. We say, ‘no human being could be with another of the same sex, it’s not human, it’s not how God created us.’ To fight that, we need to humanize ourselves. To this day, the same thing still happens with slavery and there is so much more work to be done. It took 200 years to abolish slavery, but there is still much work to be done to end it. And perhaps it’s like that with gender equality too.” In fact, the fight against gender equality (just as the one against climate change, *sigh) is much younger, than, for instance, the fight against racism. “Perhaps this is a time where we are chipping away by giving good example on how an equal society should be, but it will take time. Look at the United States women's national soccer team. They are suing U.S. Soccer because there is no reason why a woman should be paid less of men for the same amount of work. The only reason why it happens it’s because these companies have been doing this for a long time. Furthermore, there are men who are starting to stand with us. Look at actor Benedict Cumberbatch, who claimed was going to refuse his role unless his female co-star would get the same money.”

Members of the U.S. women's national soccer team filed a lawsuit in March 2019 against U.S. Soccer, accusing it of gender discrimination.   Mike Ehrmann/Getty Images

Members of the U.S. women's national soccer team filed a lawsuit in March 2019 against U.S. Soccer, accusing it of gender discrimination.

Mike Ehrmann/Getty Images

Small gestures to stand up against inequality of any type, can go a long way, even if we live in a seemingly unfair society. Change though can happen, eve if slowly, and it could impact the lives of many people. So, when in doubt, let’s stick together for everyone’s success.

What do you think about these subjects? Feel free to leave a comment below.

You can look at the work by NGO CSW NY by clicking on the link or by following them on social media.


 

 Updated on April 23rd 2019 at 11:52 A.M.

 

International Women’s Day: a Vent, and some History

By Ludovica Martella

Today, March 8th is International Women's Day (IWD,) a celebration of social, economic, cultural and political achievements of women around the world. It is, however, or at least it should be, a reminder to accelerate gender parity around the world. 

In Italy, to celebrate the day, men give yellow mimosas to women. “Communist politician Teresa Mattei chose the mimosa in 1946 as the symbol of IWD in Italy because she felt that the French symbols of the day, violets and lily-of-the-valley, were too scarce and expensive to be used effectively in Italy”  Wikipedia.  Photo: Pixabay

In Italy, to celebrate the day, men give yellow mimosas to women. “Communist politician Teresa Mattei chose the mimosa in 1946 as the symbol of IWD in Italy because she felt that the French symbols of the day, violets and lily-of-the-valley, were too scarce and expensive to be used effectively in Italy” Wikipedia. Photo: Pixabay

People who know me and who know my work and ethical background know that I am feminist and an advocate for gender equality. I do this because I stand with any minority group that is not treated equally, or that is discriminated against, because of some invented societal norms. Said this, I feel a bit strange about IWD. I am sure that out there, IWD is a marketing scheme for companies and men in power to show that they are in favor of gender parity, but what truly matters are actions, not words. Why am I saying this? Because as a woman, who also worked in institutions “for women,” still witness the discrimination women face in and outside the work place. Said this, having an IWD celebrated in more than 100 countries around the world, CAN be a way to start a fruitful conversation about gender equality around the world. It is the way that we use this achievement, which must be effective in order to achieve this big goal of gender equality.

For instance, what are educational institutions and companies doing in order to teach and bring awareness to specific gender-related issues to children and fully-grown adults? It would be wonderful if more schools would use this day in order to bring to children’s attention issues such as the perception that “girls need to be pretty” in order to be accepted in society. It would be even more wonderful if human resources (HR) or/and corporate social responsibility (CSR) departments would hold dedicated sessions to bring awareness to issues such as sexual misconduct in and outside the work place, between many. This should be mandatory. Why is it not happening? Because it would take away time from proceeding on the curriculum or on completing work? Let me tell you, we waste more time (and personal stress) on having individual meetings with teachers and HR colleagues because “my daughter won’t attend gym class because Jimmy told her she is a girl and can’t play ball,” or because “Kevin will collaborate with me only if I promise to go on a date with him.” These problems are real and affect us on a personal level. I, as many women (and here I am including every individual who identifies as a woman,) have experienced these and want to see more action instead of words. 

Now that my vent is over, here’s some historical background of IWD, which can be interesting in order to frame our discussion around this day.

The women's liberation movement march in Washington, August 1970. Picture: Getty

The women's liberation movement march in Washington, August 1970. Picture: Getty

Historically, IWD emerged from the fights of labor movements at the turn of the twentieth century in North America and across Europe. Back in 1909, the first National Woman’s Day was observed in the United States on February 28 by The Socialist Party of America, in honor of the garment workers’ strike in 1908 in New York City. In this occasion, women and men marched in order to demand better working conditions and equal rights. 

Inspired by American socialists, Luise Zietz, a renowned German socialist, proposed the establishment of ‘International Woman’s Day.’ In 1910, the proposal was well accepted in a general meeting of the Socialist International in Copenhagen, Denmark. As a result, on March 19, 1911, that International Women’s Day was observed for the first time in Germany, Austria, Denmark and Switzerland. 

In Russia, as part of the peace movement during the World War I, women observed their first International Women’s Day on February 1913. It was only in 1917 that Russian women protested again, and called a strike for “Bread and Peace” on the last Sunday in February, which fell on 8 March according to the Gregorian calendar. Four days prior to that, the Czar of Russia resigned and the interim government granted the right to vote to women. 

In the United States, actress and human rights activist Beata Pozniak worked with the Mayor of Los Angeles and the Governor of California to lobby members of the U.S. Congress to propose official recognition of the holiday. In February 1994, H. J. Res. 316 was introduced by Rep. Maxine Waters, along with 79 cosponsors, in an attempt to officially recognize March 8 of that year as International Women's Day. The bill was subsequently referred to, and remained in, the House Committee on Post Office and Civil Service. No vote of either house of Congress was achieved on this piece of legislation.

However, it was only during late 1975 that the United Nations started observing International Women’s Day on March 8.

UN Secretary General António Guterres addressing the importance of IWD at the General Assembly in New York on March 8th 2018. Picture: Ludovica Martella

UN Secretary General António Guterres addressing the importance of IWD at the General Assembly in New York on March 8th 2018. Picture: Ludovica Martella

Today, IWD is celebrated in more than a 100 countries and is an official holiday in Afghanistan, Angola, Armenia, Azerbaijan, Belarus, Burkina Faso, Cambodia, China, Cuba, Georgia, Guinea-Bissau, Eritrea, Kazakhstan, Kyrgyzstan, Laos, Madagascar, Mongolia, Nepal, Russia, Tajikistan, Turkmenistan, Uganda, Ukraine, Uzbekistan, Vietnam, and Zambia.

In some countries (such as Bulgaria and Romania) it is also observed as an equivalent of Mother's Day.

As of 2019, International Women's Day will also be celebrated as a public holiday in the federal state of Berlin, Germany.

If you are big on timelines, here’s one by the UN. 

Happy IWD, sisters.